Did you know that Google uses a system to rank websites, and this system is all about trust? If you want your website to show up higher in Google’s search results and get more visitors, it’s important to understand E-E-A-T.
What Exactly is E-E-A-T in SEO?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. These are the four things Google looks at to decide if your website’s content is good quality. Think of it as Google making sure you find information you can rely on.
Let’s look at each part:
- Experience: Does the person who made the content have real, hands-on experience with the topic? Google values when people share what they’ve learned from doing things themselves. For example, a review of a phone from someone who has used it every day.
- Expertise: Does the writer have special knowledge about the subject? This includes their education, qualifications, and work history. For instance, a doctor writing about health issues.
- Authoritativeness: Is your website seen as a go-to source for information in your field? When other trusted websites mention you, when you get good press and when experts recognize you, it builds your authority.
- Trustworthiness: Is the content on your website accurate, honest, and dependable? This means having well-researched information, a secure website (it should start with HTTPS), and clear information about who owns and runs the site.
Google uses smart computer programs (algorithms) to check these E-E-A-T factors when deciding how to rank websites. If your website is missing these things, it might not rank very well. This can lead to fewer people finding your site, fewer customers, and a weaker reputation for your brand.
Why Does E-E-A-T Matter for Google Rankings?
E-E-A-T is really important because it helps Google figure out if your website gives valuable and reliable information to people. If Google doesn’t trust your site, it won’t show it near the top of the search results.
Here’s why E-E-A-T is so important for your success online
- Better Search Rankings: When you have high-quality, trustworthy content, your website will likely rank higher, and more people will visit it.
- Stronger Credibility: Showing that you know your stuff helps build your brand’s good name and makes you a leader in your industry.
- Increased User Trust: People like content that is correct and comes from people with experience. This makes them more likely to engage with your site and maybe even become customers.
- Combating Misinformation: Google wants to show factual content to help stop the spread of fake or misleading information online.
- Higher Click-Through Rates: When people see a website they trust in the search results, they are more likely to click on it.
Businesses that really focus on E-E-A-T have a big advantage when it comes to ranking in search results and gaining the trust of customers.
How to Build Trust and Improve Your SEO
Trust is the most important part of E-E-A-T. Here are some good ways to make your website more trustworthy so you can get better SEO results.
- Share Your Real-World Experience: If you’ve actually done something related to what you’re writing about, share it! Use examples, personal stories, and opinions from experts to make your content stronger. For instance, a food blogger sharing their own tips for baking a perfect cake.
- Cite Your Sources: When you make a claim, back it up with links to reliable sources like official government websites, university studies and well-known publications in your field. This shows you’ve done your homework.
- Showcase Your Authors: Tell people who is writing your content. Include detailed bios that talk about their expertise, qualifications, and what they’ve achieved. This helps people see that the information is coming from someone who knows what they’re talking about.
- Ensure Website Security: Make sure your website uses HTTPS, has a clear privacy policy and provides accurate ways for people to contact you. These things help build trust and keep users’ information safe.
- Encourage Reviews and Testimonials: When customers say good things about you, it really helps Google trust you more. Ask happy customers to leave reviews on places like Google Maps, Yelp, and social media.
Practical Steps to Implement E-E-A-T in Your Content Strategy
Follow these best practices to make your website better in terms of E-E-A-T.
- Step 1: Create Excellent Content: Write articles that are thorough, well-researched, and really answer what people are looking for. Put out new content regularly to keep things up-to-date and correct. Don’t make claims that are false or exaggerated.
- Step 2: Be Transparent on Your Website: Have a clear “About Us” page that explains your company’s history, who your team is, and what your goals are. Make sure your contact information is easy to find. You can also publish guidelines that explain how you create and check your content to show you’re committed to quality.
- Step 3: Earn Authoritative Backlinks: Get links from other trustworthy websites in your industry such as news websites, government resources and universities. Avoid getting links from low-quality or spammy websites.
- Step 4: Leverage Social Proof: Share stories about your customers’ successes and examples of your work. Encourage people to post honest reviews on websites such as Yelp and Google. Get engaged with social media followers so that they could develop trust with your brand.
More SEO Tips for Building Trustworthiness
- Fact-Check Everything: Double-check all the information in your content to make sure it’s correct and prevent spreading wrong information.
- Use Structured Data Markup: Add special code to your website that helps search engines understand the important information on your pages, which can include details about your credibility.
- Improve Page Load Speed: A website that loads quickly makes for a better experience and tells Google you care about your visitors.
- Ensure Mobile Friendliness: Make sure your website looks and works well on all types of phones and tablets so everyone can easily use it.
- Incorporate Engaging Videos: Videos can help you connect with your audience and build trust, plus they can keep people on your site longer.
Conclusion
By focusing on Experience, Expertise, Authoritativeness and Trustworthiness in the content lead to the high-ranking of your website and achieve long-term success. Brighton Ashbury is a Digital Marketing Agency that helps businesses like yours make their content more authoritative and implement effective E-E-A-T strategies. Whether you need advice on SEO or help creating a plan for your content, our team can make sure your website meets Google’s standards for quality.
Ready to make your website more trustworthy? Contact Brighton Ashbury today!
